Meet Afsar Zaidi, the man behind HRX’s remarkable ascent

HRX is a name well-known in India’s blossoming fitness arena, one linked to renowned Bollywood figure Hrithik Roshan. That is understandably a given, since he not only serves as the face but also has a share of the ownership of HRX. Less known is his partner Afsar Zaidi, who assumes the role of CEO and co-founder. Guided by Zaidi’s strategic direction, HRX has surpassed the Rs 1,000 crore revenue mark, posing a formidable challenge to global giants such as Nike and Puma.

Afsar Zaidi: From Employee to Tycoon

Zaidi embarked on his entrepreneurial journey with Exceed Entertainment in 2005, a renowned celebrity management agency representing luminaries like Hrithik Roshan and Priyanka Chopra. His adept management skills propelled Exceed to the forefront of India’s entertainment landscape. Expanding his horizons, Zaidi co-founded The House of Pataudi, an acclaimed apparel brand endorsed by Saif Ali Khan, showcasing his versatility and foresight in navigating diverse industry sectors.

Zaidi’s transition from a sports management professional to a business magnate exemplifies his unwavering entrepreneurial spirit. His journey from Globosport India Private Limited to establishing Carving Dreams and subsequently Exceed Entertainment underscores his prowess in deal-making and forging enduring alliances.

HRX’s E-Commerce Endeavor

Hrithik Roshan’s strategic foray into e-commerce with HRX, in collaboration with platforms like Myntra, yielded remarkable results, with a turnover of Rs 350 crore in its inaugural fiscal year. This triumph laid the groundwork for The House of Pataudi’s e-commerce debut, cementing Zaidi and Roshan’s reputation as pioneers in blending fitness with fashion.

Together, Hrithik Roshan and Afsar Zaidi epitomize the fusion of celebrity influence and entrepreneurial acumen, driving HRX to unprecedented heights and redefining celebrity entrepreneurship in India. With a shared vision and unwavering resolve, they continue to inspire millions, leaving an indelible mark on the realms of fitness, fashion, and entertainment.